What would you tell your younger self? That’s what I got to say with Wellory.
In 2020, a super kick-ass founder had created something completely new: A more accessible way to work with a nutritionist that’s not based in numbers, but in images and dialogue.
Wellory is the nutrition app not about dieting — but all about building healthy habits that love you back. The tricky part: a lot of us are socialized to see dieting as normal and effective.
Change your relationship with food for good.
Instead of paid ads, we created a quiz — a low pressure way to look inward for a tick.
Not participating is definitely a form of disruption.
This was one of my favorite projects ever, to date. I got to help build something I believe in with incredibly kind + talented people.
People 🧡
Designer / Art Director: Rachel Topf | Designer: Meria Ogawa | Strategist: Sara Maani | Senior Writer: Kristin Wellmer all at Herman Scheer.
Just like my work for ELUDE ✈️, I wrote product copy, UX copy and named/defined features like “sharing my plates.”
