In a super-punny
‘shroom-pushing
environment,
we went reverent,
and a bit poetic ✨
My Role
Head of Verbal Design [Strategy + Copy Director in one at a startup branding + content agency].
What we made
Brand Positioning | Key messaging | Visual Identity | Packaging | Naming | Manifesto
Product and packaging copy + Naming.
No. 1 — Lion’s Mane — An oxygen mask for the mind.
No. 2 — Cordyceps — Anti-gravity for body and soul.
No. 3 — Chaga — An upgrade for skin and within.
No. 04 — Shiitake — A green light for good circulation.
No. 05 — Turkey Tail — An armory for the immune system.
This is life on urth.
An oxygen mask for the mind. Focus in. Feel Clear. For daily creative flow. Ethically foraged for high potency. Made with time — and attention — from log-grown fungi found in the forest.
We 🍄✨: Brandon Murray: Designer at Herman Scheer.
This project just launched in 2023 — more good things to come.
This is wisdom from the woodlands. Fungi for physical and mental wealth. —> A juicy tidbit from the longform manifesto.
I’ve also worked on a psychedelic daily
vitamin, a stealthmode state-of-the-art CBD and an essential fatty acid supplement
recently discovered
because of, well,
dolphins.
TLDR —> Nature is lit! I heart science, working on all things wellness, and making super complicated stuff simple.