Yes, in the year of our lord 2021, Napster did still exist 😼.
Just on a more global, B2B level. But they had merged with a LIVE concert VR platform and needed help articulating who they were and what they stood for. Meanwhile, competitors were increasingly turning to the algo for curation, pouring money into profit-driving podcast content.
They were already leading the pack in terms of artist compensation. But our client had the balls to admit it wasn’t enough. So one of the first things we proposed —> evolving the business model to better compensate artists — toward the NFT, and the physical pressed vinyl / CD 🎵 🎵 🎵
The visual identity evolution, by Brandon Murray.
Our client? A complete baddass adamant about the mission. Music fans and musicians, first. Or die tryin’. So after performing research, I made product and brand recommendations based on the joy of all things analog, powered by the latest tech.
STAGEHOP — The 360 SETLIST. For those of us who are more … seasoned … think Palladia, but LIVE shows cut into a narrative based on geography — or any editorial theme.
The Manifesto 👇
The music app, for music people. ☝️ Here’s another new media concept I created at Herman Scheer to connect experiential, physical aspects of music with high tech viewing — in a 360 visual playlist.
Series Name: LONG LIVE ANALOG
The series description: Never say die. Legendary artists, producers and fans dig into their collections to curate the ultimate deep-cut playlist.
