You could be another
brand making
social content.
But be a 24-year-old
Millennial male who
works for Lemonhead
instead. It’ll be much,
much more interesting 🍋.
My Role: Senior Copywriter, promoted to ACD.
Aaand that’s my partner under there.
What I didn’t do
+ Fuck Mess up the momentum and vision Babs, Dave Gonsalves and Rich Ford had with the initial concept 😅, phew.
What I did do
+ Established the voice of Lemonhead and executed that voice across a range of social platforms.
+ Created narratives that pulsed, resolved and could be discovered across platforms.
+ Got to sometimes wear an animatronic head created by Jim Henson studios.
+ Got to force my talented art partner to wear an animatronic head created by Jim Henson in a variety of uncomfortable scenarios.
+ Got that sweet, sweet press from Comedy Central, Adage, LATimes.
We 🍋
Senior Art Director - Nick Scarlet | Art Director / Camera + Editor - Zack Roif | Strategist and Social Media Manager | Kathleen Deal
You can’t sit with us.
Nepotism. Brand life imitates real life.
The closest Lemonhead will ever get to Jared Leto. Bless up 🙏
You know fans are fanning hard when they’re creating apparel. Love to see it.