They’d already created a cult-hit deodorant for universally,
everyone 🌎🧘.
But Each & Every needed to express the luxe side of their offering. To launch new products. And to start talking beliefs — not just functional benefits.
My Role: Head of Verbal Design at a startup agency | Leading Copy + Strategy.
Naming: Skin Goals Facial Oil
E&E isn’t your basic lavender-vanilla, okay?
What we made
Brand Positioning | Key Messaging | Evolved Visual Identity | Product Naming | Dotcom Experience | Ecomm | Social Content | Packaging
Invented for the earth & humans with high standards. We took E&E from brand purpose to ecomm execution.
We 🧡
Senior Designer + Art Director: Rachel Topf | Designer: Meria Ogawa all at Herman Scheer.
Naming: Inside & Out - Hair, Skin & Nails Supplement, by Each & Every
Prepare your nose for planet-friendly pleasure. Can you feel the anticipa…tion?
The intro to the longform manifesto — curious about what happens in the middle? HMU.
A juicy tidbit [the ending] taken from the longform manifesto🍊
Each & Every
🌿
For One & All
🌿
Each & Every 🌿 For One & All 🌿
For me, Each & Every was a dream.
A brand that takes action, based on their beliefs? Yes, please. I got to partner with [mostly] women to help build a women-founded company. Looking for more of this in 2024 👀